Broadening your business horizons
If your next move is into the international marketplace, that’s not always as simple as it sounds. Missing out on opportunities because they’re outside your domestic market isn’t good for business, so we're here to help you run your business without borders.
Expansion is a natural next step for many businesses. According to our survey1 of 300 mid-sized companies who had an average of 40% of their annual turnover from overseas customers. Europe is their biggest market, with 95% trading, followed by North America (49%) and Asia (45%).
Our survey showed that in the future, Asia is likely to considered to be a more important market than North America. This may seem surprising given the US has traditionally been the UK’s biggest single-country trading partner, but many of the companies we surveyed are making decisions based on reaching new customers, following a more opportunistic than strategic approach to overseas markets.
Wherever your next big step takes you, we can help you recognise the opportunities and strategies you need to get there.
