Every two months, we survey 600 mid-sized business leaders across the country to understand their expectations and priorities for the future.

We use this data to track changing market sentiment over time, and explore topical issues and challenges facing mid-sized businesses in the UK. Here's what the latest October survey told us.

UK economic outlook

Net 73% of respondents are optimistic about the outlook of the UK economy, a +2 percentage points (pp) increase compared with July 2024. There's also been a slight increase in business pessimism about the UK economy across this year with 13% of businesses pessimistic about its outlook, a +4pp increase compared to February 2024. 

Optimism on the outlook of the UK economy over next six months

Revenue growth

Revenue growth expectations have remained steady (+1pp) compared to July 2024 at 75%. This is still a high level compared to the end of 2023​, and is +4pp higher than average net optimism for revenue growth since Jan 2021 (71%)​. Net 11% of respondents are pessimistic about ​their revenue growth, which is in line with levels from July.

Optimism on business revenue growth over next six months

Funding position

With interest rates remaining high at 5%, despite inflation falling, businesses' confidence in their funding position continued a steady decline in October. Confidence dropped -3pp compared with July, and -9pp compared with February.   

Optimism on business funding position over next six months

Profit expectations

Just over one third (39%) of respondents expect their businesses' profits to increase over the next six months. This is the lowest level seen since December 2021 and represents a significant -30pp drop compared with February this year (69%).

Profit growth expectations over next six months

Schellion Horn, Economics Consulting Partner at Grant Thornton UK LLP

  • Schellion Horn, Economics Consulting Partner at Grant Thornton UK LLP

    “The low levels of growth expectations are in line with what we’re seeing in the market. While the economy has shown more resilience than many expected and we managed to avoid a recession, in recent months the Government narrative has been increasingly pessimistic about the state of public finances and the spending gap, warming up businesses and the financial markets to the expected tax changes in the Budget. However, the downbeat tone has undoubtedly impacted business’ confidence around the economy and their own profits, which in turn hinders investment and growth. 

     

    “As the Government narrative changes post-Budget, focusing more on Invest 35 and the Industrial Strategy, which are designed to encourage investment and productivity, we expect to see business confidence rebound. 

     

    “As for the Budget, business leaders will be looking to understand the impacts of any changes on their finances and running this through their business plans. This will allow them to mitigate the impacts in some cases or to adjust their businesses accordingly.” 

Business investment expectations

With the Government's downbeat narrative ahead of the Autumn Budget, investment expectations have largely remained flat across most areas. A notable exception is employee reward and benefits, which has increased by +7pp since the previous round to an all-time high since the Tracker began in 2021. This increase is likely in response to increasing demand from employees for flexible benefits that support balance and promote wellbeing. It's also in line with the intentions of the Government’s recently unveiled Employment Rights Bill, which includes measures intended to promote flexible working, support working families, and set new standards and protections for workers.  

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