Prepare for 2025 with insight from our specialists in technology, skills, regulation, and financing. We combine the latest data from our Business Outlook Tracker with analysis of the pressing issues facing you right now, from tackling sophisticated cybercrime to overcoming barriers to accessing finance.

 

The video is playing. This video is playing in mini-player mode.

Data for this insight is sourced from the December findings of our Business Outlook Tracker, a survey every two months of 800 senior decision makers in businesses with revenue from £50 million to £1 billion – plus.

Economic outlook

As most were logging off for the festive season, the Bank of England (BoE) downgraded its 2025 growth forecasts and warned that interest rates will fall more slowly than anticipated. 

While the Government's strategy of trailing a 'bad news Budget' prevented market volatility, it hit mid-market business confidence. Revenue-growth optimism dropped by minus 8pp between February and December, and optimism in their funding position fell by minus 9pp. The BoE now predicts no growth for the first three months of 2025. 

Sixty eight percent of respondents said that a lack of available funding is negatively impacting their ability to boost productivity. The mid-market wants to invest in areas such as research and development (R&D), and technology to fuel growth, but higher operating costs are impacting their ability to service debt and attract additional funding.

Two solutions are emerging from the Government. The Competition and Markets Authority (CMA) is looking to reduce red tape around mergers and acquisitions. This paves the way for large corporates (who have the funds to facilitate R&D) to seek deals in the mid-market. The Government is also seeking to 'crowd in' private sector investment by essentially investing in private companies through vehicles like the National Wealth Fund (formally UKIB) and local authority grants. 

Cost management

A stark difference in optimism between the mid-market and large corporates suggests that Budget measures, such as increases to employer National Insurance Contributions (NICs) and the National Minimum Wage (NMW), have hit smaller companies harder. 

After years of managing high inflation and wage growth, the mid-market will be wondering where to find efficiencies. Unlike larger companies, they don’t have the funding to mitigate labour costs with technology.

Companies of all sizes will be waiting to see how President Trump's rhetoric on tariffs plays out and the extent to which it will impact the UK. A mooted 20% import tax would be a significant barrier to international expansion. Meanwhile, ongoing and emerging political change or conflict in Syria, the Middle East, and Ukraine will continue to destabilise supply chains.

headshot
"The economic outlook for 2025 is a mix of opportunities and challenges. Businesses should focus on exploring diverse financing options, leveraging technology, investing in skills development, and adapting to regulatory changes."
Schellion Horn Partner, Head of Economic Consulting

Event

Access to funding: The key to improving UK productivity?

Join us on 4 February 2025 to hear from economists, lenders and business leaders on unlocking funding and fuelling UK productivity.

    Access to finance
    Jon_Bramwell
    Time to reassess your options?
    Jon Bramwell Director

    Banks have strong liquidity, and many are setting challenging lending targets. At the same time, 70% of UK businesses will likely need to apply for additional funding next year, according to our Business Outlook Tracker.

    However, this seemingly ideal match of supply and demand doesn’t equal a home run for borrowers. They're experiencing three key challenges: increased borrowing costs due to high interest rates, rising input and labour costs and, for some sectors like hospitality, exposure to waning consumer confidence.  

    Businesses should prepare to answer questions from lenders on these barriers to borrowing by demonstrating their ability to afford debt. As well as detailed financial information, they must be able to accurately define their market position and how current and future trading is able to service their borrowings (among many other things).  

    Increasingly, borrowers will also need to demonstrate that their ESG credentials will support a lender's ability to meet its own sustainability commitments.

    Our data shows that 69% of UK businesses are turning to alternative lenders to access funding. The beginning of the year is a good opportunity to assess whether your current financing is the best deal on offer and explore alternatives to high-street banks, such as challenger banks, private credit funds, and also Government-backed lending schemes.

    Tech and Digital
    O'Sullivan_Mark
    Will AI shift from efficiency driver to business model disruptor?
    Mark O’Sullivan Partner, Head of Technology and Digital Services

    It's been two short years since the launch of Chat GPT threw generative AI into mainstream use. Since then, UK businesses have embraced large language models for tasks such as taking meeting notes and writing emails. However, few (bar AI-native companies) have managed to harness its power for large-scale business model disruption.

    Any digital transformation is challenging, especially when rapidly evolving technology and associated regulation are involved. It's no wonder that our Business Outlook Tracker revealed that embracing digital transformation is a top-five challenge for UK companies over the next six months.

    Digital transformation takes planning, investment, skills, and time. Starting with planning and investment: some 80% of UK businesses are expecting to increase IT spending over the next 12 months, according to Grant Thornton International Q4 International Business Report data. For some, this isn’t possible without external fundraising.

    Those seeking investment will need to take a strong business case to internal stakeholders and investors. At a foundational level, this could be securing the integrity of data and systems, and defending against cyber threats. For more digitally mature companies, it could be harnessing technology to free up employees for value-adding work.

    Lack of skills is one of the major blockers to digital transformation. Half of finance leaders use specialist support and advice to inform decisions on digital investment, according to our recent Digital CFO Survey. AI compliance and regulation is an area where third-party specialism is essential.

    Time is an overlooked ingredient of digital transformation. Significant projects can take years to implement, and the race is on to gain competitive advantage by harnessing generative AI.

    Rathour_Vijay
    AI is supercharging cybercrime
    Vijay Rathour Partner, Head of Cyber and Digital Investigations

    "AI is supercharging cybercrime: voice-cloning, sophisticated phishing and payment redirection scams, crypto investment rug pulls, and tricking chatbots to breach security.

    2025 will be about keeping on top of new laws that improve cyber hygiene but make compliance even tougher. The UK Cyber Security and Resilience Bill is expected to make cyber breach reporting stricter and require businesses to raise their resilience. 

    Meanwhile, the Digital Operational Resilience Act (DORA) is now effective for UK financial institutions, requiring enhanced cyber security, with large penalties for non-compliance.

    AI gives criminals access to powerful tools at a time when geopolitical developments are motivating civilian and state-sponsored hackers and hacktivists to damage businesses for political and economic gain. 

    Cybersecurity should be a higher priority than ever."

    Skills
    Nightingale_Katie
    A need for strategic, future-focused planning
    Katie Nightingale Director

    Attracting and retaining talent is the biggest challenge for UK businesses in the next six months, according to December's Business Outlook Tracker. Some 40% of mid-market and larger corporate respondents said they plan to invest more in skills development. But how they go about this in 2025 is critical.

    Recruitment and retention should be underpinned by a comprehensive strategic workforce plan to fill current, near-future, and distant-future skills gaps. However, many companies are still taking a scattergun approach rooted in solving immediate problems rather than looking ahead.

    The strategic workforce plan should recognise that many careers follow a 'squiggly' trajectory. This is opposite to linear progression, which many organisations continue to support with working practices, remuneration, and recognition. Both organisations and employees benefit from the wealth of skills and experience acquired via the squiggly route, so why not encourage this and avoid a rotating door of leavers and new starters? Though the squiggly career isn’t a new idea, it’s only now that a few progressive companies are adopting a skills-based (rather than roles-based) approach to talent.

    Our data shows that just over half of UK businesses will reduce or freeze hiring over the next six months because of increases to the NMW and NICs. They can offset this to some extent by finding efficiencies in processes to release capacity and reduce the need to recruit. This also reduces the cost of delivering services and opens the ability to remunerate more competitively.

    For example, in the coming year all functions will need to come up to speed with AI and automation technology to remain competitive. Upskilling here is a double win: the business benefits from data-driven insight, and employees benefit from transferable skills and the automation of routine tasks.

    Tax
    testimonial client avatar
    Key considerations in 2025
    Abigail Agopian Director, Head of Tax Policy

    The 2024 Autumn Budget and new Corporation Tax Roadmap have given finance and tax functions a lot to consider in 2025.

    Centre stage is the increase in employer NICs from April 6, 2025. To try to manage the impact of this, companies will be looking to review their existing benefit provision and fully realise the potential of salary sacrifice – lowering employees' taxable income by exchanging a portion of their salary for non-cash benefits, which may include pension contributions. Employers can also use voluntary benefits to increase the tax efficiency of their employee remuneration arrangements.

    Proposed changes to inheritance tax (IHT) rules, with the restriction of Business Property Relief (BPR) to £1 million at 100% and 50% thereafter from April 6 2026, will also be a big focus for owner-managed businesses. These create a new and potentially very material risk for family businesses, with the funding of any IHT liability unpredictable in terms of timing, and typically needing to come from the business itself. For this reason, succession planning and shareholder protection should be on the agenda for all privately-held businesses in 2025, giving time to plan accordingly before the proposed changes take full effect. 

    The Corporation Tax Roadmap has set out several commitments for the duration of Parliament, including capping the headline rate of corporation tax (CT) at 25% and maintaining tax incentives, such as full expensing and R&D tax relief rates. 

    There were also several areas earmarked for future consideration, including transfer pricing. UK businesses will be keeping a close eye on these potential changes (to be consulted upon in Spring). These include a cross-border reporting requirement, removal of the exemption for medium-sized businesses and adjusting the threshold for small-sized businesses, and introducing a potential exemption from UK transfer pricing for UK-to-UK transactions.

    Finally, finance departments should consider how to leverage technology, whether by optimising their existing systems or laying the groundwork to modernise legacy processes, in preparation for the UK Government's upcoming consultation on e-invoicing in 2025. 

    As we approach this pivotal year, finance teams must explore how technologies like AI can enhance tax planning and compliance. AI's ability to process large volumes of data in real time can help identify tax optimisation opportunities and ensure adherence to increasingly complex regulations. At the same time, it’s essential to address the ethical challenges posed by AI, including ensuring transparency in decision making, minimising bias in algorithms, and committing to responsible and sustainable tax practices. A strategic, thoughtful approach to AI integration will be key to unlocking its full potential.

    Webinar

    Are you prepared for the tax landscape in 2025?

    Tax 2025 webinar: understand upcoming changes and how they impact your business.

      Regulation
      Laura Gardner
      ESG and sustainability reporting
      Laura Gardner Associate Director - ESG and sustainability reporting

      69% of UK businesses are expecting to increase investment in sustainable initiatives over the next 12 months, according to Grant Thornton International Q4 Business report data. 

      UK businesses with a European presence will be busy preparing for Phase Two of the European Union's Corporate Sustainability Reporting Directive (CSRD), which will extend the reporting to more companies in Europe. There may also be an indirect impact on organisations with European businesses in their value chains.

      The UK Government has been actively working on establishing the UK Sustainability Reporting Standards (UK SRS), which are based on the global corporate reporting baseline of IFRS Sustainability Disclosure Standards. The Government plans to consult on the exposure drafts of UK SRS in the first quarter of 2025. Listed companies and large UK businesses will have to start preparing for this incoming regulation throughout the year.

      Ellerton_Alexander
      Financial Services
      Alex Ellerton Head of Financial Services

      Though financial services businesses have welcomed the premise of 'regulation for growth', they still face several challenges in 2025. In a difficult economic environment, there’s an existential need to demonstrate ongoing financial resilience, as commercial and regulatory drivers shine a light wider than the balance sheet, into areas like governance, risk management, data, digital, and cybersecurity.

      The Consumer Duty fundamentally refocused regulators' attention to consumer outcomes. Although the rules were introduced in 2023, firms still have a lot to do to embed a new way of thinking as we enter the new year. The utopia will see all firms able to track data across the distribution chain to show how expected consumer outcomes are delivered, particularly around price, value and, increasingly, enabling informed consumers to make good post-sale decisions.

      Related to this, the entire industry will be closely watching regulators' next moves in response to recent rulings in relation to motor finance commission, particularly as to the wider potential impact on financial products sold outside of motor finance. The Financial Conduct Authority (FCA) plans to publish its findings and potential compensation scheme in May 2025. The outcome could have significant repercussions on the wider financial services market and could lead to sweeping changes in how financial products are marketed and sold.

      This area is just one example of where the power of data management and analytics is key. Now is the time for all firms to validate and organise their data and records to put themselves in the best possible position to evidence how good outcomes have been delivered from historic sales and distribution channels. The Consumer Duty may be a driver, but the real value for the industry and customers alike will be operational integrity and unlocking medium and long term growth.

      Download

      UK Regulatory Handbook 2024

      Get set for the new year, with our essential guide to navigating the regulatory landscape for financial services companies.