1 Transforming local government
So often service delivery is driven by ‘this is the way it has always been done’ with discussions getting stuck on how to deliver services (in-house, outsourced, etc). These are key debates. But before considering the ‘how’ question, it's important that councils take a step back to consider what they want to deliver and what outcomes they want to achieve. This can create space to fundamentally reconsider what services are and how they are delivered.
For example, are libraries just for books or are they actually places for knowledge, learning, community and connection? Furthermore, councils often have a siloed approach to services and may miss the opportunity to deliver services in a more joined-up manner, which could create efficiencies and deliver better outcomes for residents. For example, joining adult social care day services with leisure to create a rehabilitative model, or co-locating services with libraries to create community hubs.
2 Modernising public services
What are modern public services? Local government digital transformation is just one aspect of how modernisation but public sector transformation goes much deeper than a digital dashboard. Councils need to address the following three elements to provide new solutions to old problems.
Customer engagement
The majority of councils still have significant customer service centres answering tens of thousands of calls a year. In a modern world we're used to self-service facilities that are available 24/7 and provide a live update on the status of our transaction. It's critical that councils look to meet this public expectation to address customer experience and streamline service delivery. While council’s should explore modernising the way they engage with customers it's important that specialised support and guidance is still given to those that need it.
Efficient processes
Across organisations there are significant opportunities to reduce manual, repetitive tasks by introducing automation to improve effectiveness of systems and processes. Digital transformation will generate opportunities for reducing errors and risk, as well as speeding up processes that have likely evolved over time, thereby creating financial efficiencies.
Data and insight-led decision making
Often when we talk about data with local authorities, it's Power BI dashboards that come to mind. But the real key to unlocking data that will have a genuine strategic and operational impact is to explore innovative ways of data capture and bringing together different datasets. For example, adding scanning devices underneath waste collection trucks to scan roads for potholes, giving a live update and reducing need for highways scanning teams. Or bringing data together from multiple systems in order to get a full system view of health and social care.
3 Reprioritising to deliver the vision
Councils spend a huge amount of time and energy to ensure that they have an ambition and vision that addresses the challenges of the place they serve. It's this that often makes councils unique. However, so often the budget-setting process involves taking a copy of service spend from the previous year and fiddling around the edges with savings or investment.
What's needed to deliver the vision is to take a more fundamental look at the budget to ensure that investment is being made in areas that will genuinely help move the dial on strategic ambitions. This approach creates an opportunity to invest in critical areas but also disinvest from areas that aren't contributing.
