Atheon Analytics (t/a SKUtrak) provides a B2B Demand Intelligence software platform delivering data visualisations and product insights to UK-based FMCG suppliers. The platform allows suppliers to sense, shape and respond to demand signals. This improves product availability and minimises waste, driving higher sales and margins.
Founded in 2005, the Company was originated as a visual analytics consultancy before receiving investment from EmergeVest in 2018 to develop its software platform. Atheon has since transitioned to a scalable, SaaS operating model primed to deliver growth supported by an embedded client base and leading product.
The shareholders, recognising the company was at an inflection point, were looking to realise value for the business to date, facilitating an exit for their investor as well as allowing the founding management team to benefit from the future growth through the support of a strategic partner.
The Grant Thornton Corporate Finance team were appointed due to a combination of their sector expertise, regional presence and international capabilities.
The Grant Thornton team ran a detailed preparation phase to fully understand the business and individual shareholder ambitions. We ran a global marketing phase with multiple indicative offers received. A detailed evaluation of the various offers was undertaken against the individual objectives of the shareholders, before Grant Thornton lead negotiations to obtain an offer which delivered on all objectives.
The Grant Thornton team worked exceptionally closely with the Atheon management team and was able to conclude the diligence phase in less than four weeks. Furthermore, we provided 360 support alongside Atheon’s other advisors, whilst calling on wider Grant Thornton expertise to navigate various complex deal issues that arose, to deliver a result which delivered on the transaction objectives agreed from the outset.
