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November 2020

Force 24 Limited

YFM Equity Partners

Adviser to Force 24 on their series A fundraise and partial share sale funded by YFM

£undisclosed

Grant Thornton team

Jim Whittaker
Partner, Corporate Finance Advisory

Technology, media and telecommunications

Sell side

Corporate finance

We are delighted to have advised Force 24 Limited on the growth capital investment into their leading marketing automation platform.

Force 24 is an award-winning marketing automation business based in Leeds.

Force 24 engaged our corporate finance team to assist in finding a strategic partner to support its growth ambitions and also provide a partial liquidity event for the shareholders.

A tailored funding solution was provided by YFM Equity Partners to provide the necessary levels of development capital to unlock the next phase of growth and deliver an element of cash out to the existing shareholders.

Our software sector knowledge combined with our private equity expertise, enabled us to provide deep insight into the opportunity to the funding audience and articulate how Force 24 is well placed to rapidly expand in its market. We ran a competitive process to deliver best terms and executed an excellent deal for all involved.

Testimonial

The Grant Thornton corporate finance team delivered a result exceeding our expectations. Their knowledge of the funding landscape, combined with their deep technical understanding of our platform and market, delivered a fantastic result for both the company and its shareholders. The outcome is testament to their tenacity, dedication and negotiation skills. Thank you for your invaluable support, guidance and advice throughout the journey.

Adam Oldfield Managing Director, Force 24 Limited

It was a pleasure to work again with the Grant Thornton team. Their sector expertise combined with deep private equity experience gives them real strength in the Yorkshire deals market. Their hard work and commitment throughout the transaction culminated in a fantastic result all round. We look forward to working with them again in the future.

Mike Clarke Partner, YFM Equity Partners