We are delighted to have advised Higher Nature Ltd on their sale to Health Made Easy Group.
Higher Nature, the brainchild of pioneering nutrition experts Brian and Celia Wright established in 1994, was founded on a set of principles and a vision to provide high quality, ethical and well researched vitamins, minerals and supplements that would make a significant difference to the health of those using their products.
Regarded as a trusted and innovative brand, the business has become well known for formulating products of the highest quality and efficacy and being at the forefront of product innovation. In recent years the business has invested in developing formulations delivered in fun and desirable formats and targeted to consumers at different life stages.
Having built exceptional credentials in the independent health-food trade market and a loyal direct-to-consumer customer base, the business has transitioned to a multi-channel business in recent years.
Our corporate finance advisory team ran a competitive sale process, following which Health Made Easy Group, owner of the Tree of Life brand for UK and Ireland, was selected as the preferred acquirer of the business. The Health Made Easy Group, with its extensive distribution across all sectors, has the reach and resources to support the business in entering its next phase of growth.
We provided corporate finance advisory and SPA advisory services, enabling a seamless and joined up process for all parties and securing a prosperous future for the business.
