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November 2021

Red Paddle Co

Adviser to Vian Marketing Limited, trading as Red Paddle, on their sale to Myers Business Trust

£undisclosed

Grant Thornton team

Nicola Sartori
Partner, National Head of Consumer Industries

Retail

Sell side

Corporate finance

We are delighted to have advised Vian Marketing Limited, trading as Red Paddle Co, on their sale to Myers Business Trust.

Red Equipment (Red) is a premium brand encompassing Red Paddle Co inflatable stand up paddle boards (SUP), accessories and equipment, and outdoor apparel.

Red has delivered very strong growth driven by its impressive management team who will be continuing to lead the business post transaction. It is now a leading worldwide brand name within the water sports sector.

The business has an international customer reach and its premium quality products are sold in over 60 countries via its website, retailers and distributors.

The shareholders asked our consumer corporate finance team to advise and support them in respect of the sale of Vian Marketing Limited.

Following an off-market approach from Myers Business Trust (MBT) our corporate finance team utilised their significant retail and deal experience to drive best value for the shareholders and ensure the deal reached a successful conclusion. We advised on maximising equity value and other key aspects of the deal structure and called on the detailed technical knowledge of our SPA advisory team.

Testimonial

Working with the team at Grant Thornton has been easy and straightforward from day one. They took time to understand our business, industry, and prospects to be able to deliver a great result. They were always there when we needed them, and their experience was clear to see.

John Hibbard CEO and founder, Vian Marketing Limited