We are delighted to have advised on the sale of Send For Help Ltd to ECI Partners.
Send For Help Limited (SFH) is the world’s leading and award winning provider of full-service lone worker solutions. The company was incorporated by James Murray in 2010 with the backing of his father Jan Murray (technology entrepreneur, founder of PC World). SFH provides personal safety alarms, operates an alarm receiving centre and gives customers user management through its proprietary software platform.
Jan Murray funded the business through its early stages as it reached profitability and then through two acquisitions. In early 2018, Jan reached a point where he wanted to crystallise value from his investment and James Murray wanted to look for a new partner with the expertise to support his international growth aspirations.
We were appointed at this point to help the shareholders reach their strategic ambitions.
We invested time ensuring the business was prepped for sale which included managing the vendor due diligence process and our modelling team worked with management to build a robust financial model. In parallel, we ran a series of market testing meetings with selected private equity buyers to validate interest in the business and start generating market buzz.
We then ran a competitive marketing process which created significant interest from the private equity community. Throughout this we managed the interested parties to protect management. Once ECI Partners was identified as the right partner to support SFH on the next stage of its growth, we swiftly project managed the transaction to completion.
Our client is absolutely delighted with the successful outcome and we look forward to working with them and ECI in the future.
