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February 2011

kiddicare.com

Adviser to kiddicare.com on their sale to Wm Morrison Supermarkets plc

£70 million

Grant Thornton team

Mike Tillson
Partner, Head of East

Retail

Sell side

Corporate finance

We are delighted to have advised kiddicare.com on their sale to Wm Morrison Supermarkets plc.

The acquisition represents the first step for Morrisons in developing its online business.

kiddicare.com, based in Peterborough, is the UK’s leading specialist online retailer of baby products, with annual revenues of circa £37.5 million and has grown by 75% in the past three years.

Over 80% of kiddicare.com’s sales are now generated via its online channel.

Testimonial

Grant Thornton’s corporate finance team did a brilliant job for us on this transaction. They ran an aggressive sales process in a rapid timescale and were highly professional throughout. Together we delivered a fantastic outcome from the sale of kiddicare.com and I would have no hesitation in recommending the deal team as advisers in the future.

Scott Weavers-Wright CEO, kiddicare.com